Home > Librarianship > The Power of Communication to Influence Health (MLA13 Boston: Plenary 2: McGovern Award Lecture by Dr. Richard Besser)

The Power of Communication to Influence Health (MLA13 Boston: Plenary 2: McGovern Award Lecture by Dr. Richard Besser)

A tanned, white man standing in front of a blue background with a white moon-shape that says "One Health" on it behind him.

Dr. Richard Besser speaking at MLA13 One Health

After the first plenary and a short break came the second plenary, the McGovern Lecture.  I was surprised to see on twitter (the hashtag for the conference was #mlanet13 if anyone is interested) that many librarians didn’t see the value of having a plenary lecture by a non-librarian talking about non-library things.  I responded to this criticism in one of my official MLA13 blog posts The Value of the Non-Librarian Perspective: Thoughts on Plenary 2.  Please do take a moment to check that out.

And now back to the plenary.  Dr. Richard Besser is the medical correspondent for ABC, but more interestingly to me, he also was the acting director of the CDC during the H1N1 epidemic.  Epidemics ultimately were a theme of the conference, which makes sense since the overarching theme was One Health.  One health meaning the global health of all living creatures and how we are all interconnected.  Below are my notes from Dr. Besser’s lecture.

Introduction

  • Describes himself as an accidental journalist
  • If you change your life, then the terrorists win.
  • The reason Israelis are so well-prepared is because they face it every day.

Starting at the CDC and Advice on Being the New Person

  • Recommends the leadership book Good to Great
  • 1st ask your new boss what they think of their organization and ask them if they think it needs: big change, small change, or stabilization

How to Respond to a Pandemic

  • If you can spread out a pandemic so hospitals aren’t flooded, you’ll save lives.
  • You use different words to get different responses.
  • With a new emerging infection, you only get one shot to get ahead of it.
  • Be transparent with the public.
  • Base actions on fact.
  • Apply rapid learning –> guide will change based on new knowledge
  • If you lose the trust of the public, you’ve failed.
  • Three key aspects of communication:
    • Be first
    • Be right
    • Be credible
  • Homeland Security is in charge during a declared national emergency
  • Dr. Besser was featured on The Daily Show during the H1N1 epidemic
  • When he met with the cabinet, Obama said, “I want our responses based on science.”  An excellent support of evidence-based medicine.
  • Don’t use jargon with a non-science expert.  (For that matter, don’t use your specialty’s jargon with someone who is not also a specialist).  Just because someone is intelligent doesn’t mean they know the jargon.
  • Translate science into clear, spoken English.
  • Flu can spread for 12 days after infection.
  • How do you tell a good study from a bad one?  Which are reportable?

Q and A

  • Once someone is obese, it’s very very hard to lose that weight. Prevention is much easier.
  • So many diseases emerge from eating meat.
  • up-to-date is “an aggregator site” be sure to check primary sources
  • “A lot of people practice based on what they learned in residency.”
  • Check out his weekly twitter chat which he has complete control over at handle @abcdrbchat on Tuesdays at 1pm EST.

Check out Dr. Besser’s biography at ABC news, his twitter, and his book Tell Me the Truth, Doctor: Easy-to-Understand Answers to Your Most Confusing and Critical Health Questions.

Up next will be the third plenary, the Janet Doe lecture by Joanne Gard Marshall.

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